It does not bore
Unlike traditional television advertising, branded content aims to engage viewers in a natural way and bring them closer to a brand. That can be through an interview with the owner and a report about the brand and the business.
Creators of content
Your company on television. Not in the commercial break.
We make branded content for the Dutch commercial channels: an editorial item of three to five minutes in which your product is shown and you are interviewed yourself. Not a spot the viewer zaps past, but the programme they sat down for.
Thank you for your enquiry
Your enquiry has been sent. We will reply within one working day.
Broadcast on
Over a hundred companies went before you
100+companies brought to television
7commercial channels
3-5minutes of airtime per item
1981making television since
Three routes
What can we help you with?
We sit where content meets advertising. That gives three ways of working with us.
01
Your company inside a TV programme
Three to five minutes of airtime in which your product is shown and you are interviewed yourself. Not a commercial break, but editorial.
- Non-spot of 3 to 9 minutes
- Shot on location or in the studio
- All-in from 2990
Our studio, your recording
An HD television studio with six remote-controlled cameras, an adjoining gallery, a podcast studio and everything around it.
- Studio A: talk show, webinar, live
- Studio B: podcast at broadcast quality
- Green room and make-up included
From idea to broadcast
Do you have an idea for a programme? We assess it on content and on sponsorship, and put it to the channels.
- Editorial, scripting and production
- Checked against the Dutch Media Act
- Direct lines to the channels
The difference
What is non-spot advertising?
A commercial lasts twenty seconds and sits outside the programme. A non-spot lasts minutes and is the programme. Those are not the same thing in a different size.
| Aspect | Commercial | Non-spot (branded content) |
|---|---|---|
| Length | 20 to 30 seconds | 3 to 9 minutes |
| Form | An advert in the commercial break | An editorial item inside the programme |
| Who speaks | A voice-over | You, interviewed by the presenter |
| Location | A studio or the agency set | Your own business, or our studio |
| The viewer | Zaps away or sits out the break | Keeps watching, because it is the programme |
| What sticks | A message | A story and a face |
Why it works
It does not bore
The channels we broadcast on reach the whole of the Netherlands. The difference is not in the reach but in the form: an item the viewer stays seated for, instead of a break they zap past.
It makes a good match
The best branded content tells stories an audience gets enthusiastic about. From then on the consumer associates those emotions with the brand, which makes people remember it for longer.
It carries over to social
Branded content has real potential to go viral. It is presented in formats that can be shared, and on social media the right content often produces a snowball effect.
How it works
From first meeting to broadcast
You stay in control. You decide what the item is about; we make sure it complies with the Dutch Media Act and reaches the channel on time.
1
First meeting
Together we look at which programme and which channel suit your product and your audience. No cost, no obligation.
2
Running order
You decide what the item is about. Before the shoot there is a running order built around your wishes, checked against the Dutch Media Act.
3
Shoot
Shot at your own premises or in our studio in Hilversum. We supply the presenter, direction, camera, lighting and sound.
4
Post
Final edit, colour grading, audio post and voice-over. Music rights (BUMA/STEMRA) are cleared.
5
Broadcast
Your item goes out on the agreed channel, at the broadcast slot we go through with you. The channel fee is included in the price.
6
Afterwards
Placement on social media, plus a digital version of the item that you may use without limit, on your own site and in your own channels.
Our own studio
Recorded in Hilversum, in our own studio
Not a room hired by the half-day. Studio A with its lighting grid and cyclorama, our own gallery next door, a podcast studio, a green room and a make-up room - all at one address, so a shoot day stays a shoot day.
Puur Genieten, SBS 6
These are the sectors for the programme Puur Genieten
See for yourself
Programmes we worked on
For RTL 4, RTL 7, SBS 6 and AT5, FRAME MEDIA handled the production, co-production and sponsorship of these programmes among others. Click to watch.
Earlier work includes
Life Is Beautiful
De Ondernemersclub
Hollandse Hap
Natuurlijk Lekker Leven
Supervrouwen
Summertime
Ondernemen Met Passie
Ik Zou Wel Eens Willen Weten
Gadget TV
Beautiful City
Amsterdamse Ondernemers
Clients
Over a hundred companies went before you
From Febo to Airbus, from a nail salon to an airline. FRAME MEDIA produced for these companies.
Electroworld
Febo
Kesbeke
KAV Autoverhuur
Far Out
CARD Deutschland
Etos
Oost Slaapcomfort
S. Oliver
Miss Etam
RAI
Van der Valk Maritiem
Helisports
Bang & Olufsen
China Airlines
Struik
Grohe Nederland
Techcomlight
Fortados
Melle
Geisha
Kwekkeboom
Hästens Bedden
Beauty Pillow
Cravt Original
Bessima
Scropp
Deadsea Beauty
Fit 20
Jaarbeurs
Mijn Leesbril
Parcelbox 4U
Joker Boat
Van Ree Beheer
Louwman Executive
Airbus
Harbour Village
MB Cosmetics
TipTop Projects
Lasik Oogcentrum
ANZ Raamdeco
Panorama Rail
Romex Investments
SP-Acces
Royaan
Fuse Communications
Van Vliet
ConnectCar
HFL Laboratories
Les Pieds
Clean & Green
Landberg
Dorema
Beauty Alliens
Polikliniek de Baak
Geamoor
Rivo
X-treme Smile
Naturelly Beds
Eric Kant
Culimaat Keukens
Panache Wijnen
Witkar
Bubblelodges
VSoundbox
Grace Bikes
Eco Traveller
Menrad NL
Streetstyle
Sharefoods
Golfresort ’t Caves
ST&T Lelystad
B&W Cosmetics
Huis van de Kunst
Pakkend Media
Mingle Media
Alpendreams
Curasano
Jeunesse
OCC Yachting
Blokhutboot
Para Mi
Brunotti
Tribest
Vivera
Sustar
Cystac
Smashed Lemon
No obligation
Does your story fit on television?
In a first conversation we look at which programme and which channel suit your product and your audience. It costs you nothing and commits you to nothing.