Puur Genieten · SBS 6, KIJK and social
Your company in Puur Genieten on SBS 6
An editorial item of three to five minutes in which your business is shown and you do the talking, broadcast on SBS 6 and afterwards available on KIJK and the social channels.
- Filmed at your own premises, or in our studio in Hilversum
- Presenter Roxanna and our own film crew come to you
- Two broadcasts: on Saturday and on Sunday, the channel fee is in the price
- You receive the item digitally, for unlimited use of your own
- All-in from 2990 for both broadcasts together, excluding VAT
Thank you for your application
Your application has been sent. We will reply within one working day.
Over a hundred companies went before you
What it looks like
An impression of Puur Genieten
This introduction was made with AI and shows what such an item looks like: the owner on camera and the presenter drawing out the story. Your own item is actually filmed, at your location or in the studio. Click to watch. Spoken in Dutch.
Here is to life
Which companies does Puur Genieten suit?
Puur Genieten is a lifestyle programme for viewers who enjoy life deliberately. The audience is made up of men and women of roughly 20 to 70 years old, with an interest in quality, health, personal care, luxury, good food, comfort and a pleasant way of living.
- Travel and holidays
- Second homes, villas, bungalows and glamping
- Gadgets and innovations
- Food and drink
- Relaxation and wellness
- Interiors, living and garden
- Sustainability and electric driving
- Fashion, accessories and jewellery
- Exercise, fitness and vitality
- Personal care: skin, hair, nails and perfumes
Other sectors are possible as well, as long as the company or brand suits the character and the audience of the programme.
What you get
Everything it takes, in one price
From the first appointment to the broadcast we handle the whole process. You decide what the item is about; we make sure it complies with the Dutch Media Act and reaches the channel on time.
You pay once and your item is broadcast twice: on Saturday and on Sunday. An item of three minutes therefore gives you six minutes of airtime.
Included
- Preparation and Media Act check
- Filming at your own premises
- Production, editorial and direction
- Presenter and voice-over
- Colour grading and audio post
- Line production on location
- Final edit, ready for broadcast
- Channel fee
- Placement on social media
- Music rights cleared (BUMA/STEMRA)
- Digital item for your own use
- Broadcast on Saturday and on Sunday
All amounts are in euros, all-in and excluding VAT, and cover two separate broadcasts: one on Saturday and one on Sunday. Longer items and separate add-ons are on the branded content page.
What it brings you
After the broadcast the item is yours
Television gives reach, credibility and visibility in a way online campaigns alone struggle to match. Your item airs twice on SBS 6 and is also available on KIJK.
Why take part
- National visibility through television and online video
- Professional video production without a large advertising budget
- A strong combination of television, KIJK and social media
- More trust, recognition and brand positioning
- A rights-free item you can keep using yourself after the broadcast
What you receive
After the broadcast you receive a digital version of the item. You may use it rights-free for your own marketing:
- Website and social media
- Trade fairs and presentations
- Showroom or shop window
- Newsletters and other marketing
How it works
From application to broadcast
Six steps. The first costs you half an hour and commits you to nothing.
First meeting
Together we look at which programme and which channel suit your product and your audience. No cost, no obligation.
Running order
You decide what the item is about. Before the shoot there is a running order built around your wishes, checked against the Dutch Media Act.
Shoot
Shot at your own premises or in our studio in Hilversum. We supply the presenter, direction, camera, lighting and sound.
Post
Final edit, colour grading, audio post and voice-over. Music rights (BUMA/STEMRA) are cleared.
Broadcast
Two broadcasts, on Saturday and on Sunday, at two separate times. The channel fee is included in the price.
Afterwards
Placement on social media, plus a digital version of the item that you may use without limit, on your own site and in your own channels.
No obligation
Does your company fit in Puur Genieten?
Apply, and together we will look at whether your sector fits and when there is airtime. It costs you nothing and commits you to nothing.